Expertise / 06
Design and presentations
Decks a board reads in five minutes. Creatives that need no agency round.
Most of this work serves a number or a message: the quarterly board section, the monthly marketing review, the weekly six-slide report, a LinkedIn carousel cut from a case study, an event banner in every size a platform wants. Built in PowerPoint and Canva, and in code when it has to be rebuilt every week.
Highlights
6 slidesthe weekly report, generated from the data
4 slidesa quarterly board section on brand and digital
14 slidesthe monthly marketing review
90+metrics in the automated LinkedIn Ads deck
1 tabevery tracker and plan sheet, no extra tabs or charts
Plain everyday words, no ad jargon, only what is necessary. A deck is read, not presented.
What this covers
01Leadership decksBoard reviews, quarterly and monthly marketing updates, campaign reviews. One message per slide, a headline that states the finding, a table that proves it, a footnote with the definition.
02Plans and briefsOne-page plans with activity, by when and impact. Agency briefs with tables first and words after. A six-month SEO plan fits on three slides when the buckets are right.
03Campaign creativesLinkedIn carousels and document ads cut from case studies, event and certification banners, social posts in the brand's colours, each in the sizes the platform needs.
04Brand assetsA raster logo turned into layered, editable vectors. A flat banner re-laid out for a new aspect ratio by lifting each element. Brand colours and type kept as tokens so every file matches.
05Email designPhoto-led HTML emails for internal programmes, built in code with free stock, icons drawn by script, tested in Outlook with embedded images.
06Decks from codepython-pptx and HTML decks that rebuild from the data, so the numbers never go stale and the Friday report takes minutes instead of a day.
How a deck gets made
1The one messageWhat the reader should decide or know after this. If it cannot be said in a sentence, the deck is not ready.
2The number and its definitionEvery figure on a slide has a one-line definition and, if derived, its formula and inputs on the slide.
3Tables before chartsA table the reader can check beats a chart that looks good. Charts only when the shape is the point.
4Plain wordsNo ad jargon, no decoration. A week with no leads is said in words, never as a column of zeros.
5Rebuild from dataIf the deck recurs, it is generated. The script holds the house rules so the manual and automated versions cannot disagree.
Work
Employer not named. The files themselves can be walked through on a call.
| Work | What was done | Result |
|---|---|---|
| Quarterly board section Brand and digital presence, 2026 | Four slides for the board review: brand search, website, social, leads. Google and LinkedIn ads credited next to organic. Formula and inputs shown for every derived number. | No disputes about the numbers in the review. |
| Monthly marketing review 2026 | A 14-slide leadership deck: performance, SEO, paid, social, tools, vision. Rebuilt from scripts each month so the structure holds and the numbers update. | A recurring deck that takes hours, not days. |
| Weekly six-slide report 2026 | Spend, searches, clicks and enquiries for the week in six plain slides, generated from the ad platform APIs with the house definitions coded in. | Writes itself every Monday. |
| Campaign review decks and briefs 2026 | Month-by-month campaign reviews in a simple format, a Suggested Changes brief alongside each, a one-page budgets and keywords note, a keyword report with searches grouped in plain words. | Decisions made from the deck, not after a follow-up meeting. |
| LinkedIn carousels and document ads 2025 to 2026 | Service carousels with working buttons and a QR code tested before publishing, document ads cut from existing case studies, posts in the brand's colours. | Proof the company already had, put to work as ads. |
| Workplace certification creatives 2026 | Banners and a screensaver telling a seven-year certification story, re-laid out for every aspect ratio, badges matched to the right year. | Approved after one round, used across the company. |
| Brand launch assets Newly listed company, 2025 | Visuals for the new website and the new LinkedIn page at the listing, design changes on the site thereafter, all in the new brand's colours. | A new brand with a consistent face from day one. Case |
| Logo vectorisation and banner relayout tooling 2026 | Scripts that turn a raster logo into named, editable vector layers, and that re-lay a flat banner for a new size by lifting each element onto a fresh canvas. | Reusable, no design agency needed for resizes. |
Rules
- One message per slide. The headline states the finding.
- Tables first. Charts only when the shape is the point.
- Every derived number shows its formula and inputs.
- One tab per sheet. Items and a number. No extra tabs, charts or summaries.
- Check every QR and link before publishing. An expired QR on a published carousel is a lesson learned once.
DecksPowerPoint, python-pptx, HTML and CSS decks
CreativeCanva, Python imaging, Gemini for image edits
Sheets and docsExcel, Google Sheets, Google Docs, Word
EmailHTML email built in code, tested in Outlook and Gmail
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