Expertise / 05
Social media and reputation
0 to 60,000 followers, almost all of it organic.
A company LinkedIn page launched in March 2025 and run as a channel, not a notice board: a calendar a quarter ahead, employee advocacy, creatives, replies, listening, and a monthly number leadership trusts. Before that, healthcare communities for pharma brands where doctor engagement was the number.
Highlights
60k+LinkedIn followers from a few hundred at launch
37k+organic followers added in 12 months
1.2Mannual impressions
About 12%engagement
4 to 12doctor engagement, pharma awareness programme
2 to 18doctor engagement, second programme
Followers are reported as added in the period, never as a total. Reach is deduplicated or it is not reach.
What this covers
01Calendar and posts bankMonthly planning calendars, themed weekdays, creatives and captions banked a quarter ahead with a link to every file. Two posts a week that show up on time beats seven that do not.
02Employee advocacyA ten-week email drip with tiny asks: follow the page, fix the employer name on your profile, engage. Three posting campaigns: leader quotes, manager spotlights, employee stories.
03ReputationReplies and escalation through Konnect Insights, a daily check of brand mentions across platforms in one sheet, a grievance tracker, and a rule for what gets answered in public and what moves to email.
04Listening and sentimentMention exports classified into themes (investor, hiring, employee experience, corporate) and sentiment, turned into a dashboard with insights leadership can read in five minutes.
05Page analyticsFollowers added, impressions and engagement by post type, pulled from the API rather than screenshots. Organic and paid kept apart. The whole post history exportable.
06Communities for professionalsInfluencer, video and webinar programmes for doctors on behalf of pharma brands, run end to end, with engagement as the number that mattered.
How a page is run
1LaunchPage, banner, about text, first month of posts and the employee ask ready before day one. The first six weeks decide the curve.
2CalendarThemes per weekday, a posts bank per month, creatives in the brand's colours, captions in plain words.
3AdvocacyEmployees are the reach. Small asks by email, twice a week, with credit to the people who post.
4Listen and replyEvery mention seen the same day. Praise thanked, questions answered, complaints moved to a tracked channel.
5ReportFollowers added, engaged reach, engagement by post type, what was learned. Same definitions every month.
Work
| Work | What was done | Result |
|---|---|---|
| Company page launch and growth Listed IT services and BPM company, 2025 to 2026 | New LinkedIn page at the listing. Calendar, creatives, advocacy, replies, monthly reporting. Paid follows negligible throughout. | 60k+ followers, 37k+ organic in 12 months, 1.2M impressions at about 12% engagement. Case |
| Audience We Lost report 2026 | After LinkedIn spend was cut by about four fifths, showed which target companies stopped engaging, by name, against website enquiries that held. | Budget rebuilt instead of switched off. |
| Employee advocacy plan 2026 | A twice-weekly email programme for a workforce that mostly sits on the front line: follow, fix the profile, engage, then three posting campaigns. Photo-led HTML emails built in code with free stock. | A repeatable programme with a schedule, hashtags and templates. |
| Social listening dashboard 2026 | A month of brand mentions from the listening tool classified into themes and sentiment, with ten charts and six insights in Google Sheets. | Leadership saw what people say about the company, by theme, for the first time. |
| Daily reputation check 2026 | One sheet, a new tab each day: what the brand's search page on Instagram shows, what the listening tool caught, what was answered. | Nothing sits unanswered overnight. |
| Pharma awareness programmes Healthcare marketing, 2023 to 2024 | Two programmes for healthcare professionals: influencer, video and webinar content, creative and activation, run end to end. | Doctor engagement 4 to 12 and 2 to 18. |
Rules
- Followers added, not followers total. Reach deduplicated. Engagement on engaged reach.
- Organic and paid reported apart, and paid credited next to organic in every review.
- Captions in plain words. No decoration, no jargon, links in the first comment.
- Every creative has a link. Nobody hunts for a file twice.
PublishingLinkedIn page tools, Meta Business Suite, YouTube Studio
ReputationKonnect Insights, a daily check sheet, a grievance tracker
CreativeCanva, PowerPoint, Python for batch resizing and relayouts
AnalyticsLinkedIn API, Google Sheets, Python
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